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- I’m sorry, what was that?
I’m sorry, what was that?
And other things you probably heard 27 times today

Hi, there, it's Jen.
Last week, I had a meeting with a VP who I could see was struggling to focus while managing Slack notifications, urgent emails…and 2 “emergency” phone calls. All of this happened over 45 minutes. By the end, she looked exhausted and felt mortified.
Her time with me (a strategic advisory call on healthier ways of working for her team). Completely derailed. The chaos that prompted her to set the call had played out in real time during it.
Sound familiar?
In today's issue:
This interruption epidemic is crushing leadership effectiveness (and not in a good way)
Why our brains need 23 minutes to recover (and what that’s costing us)
A focus assessment tool to diagnose distraction patterns
Read time: 6 minutes
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Attention is under siege.
The average knowledge worker is interrupted up to 275 times a day - roughly every 2 minutes. Email accounts for about 12 interruptions alone, then meetings, instant messages, and the dreaded "quick question." [Microsoft Work Trend Index, 2025]
What’s worse? It takes an average of 23 minutes to refocus after each interruption.
Do the math: even 25 daily interruptions (a generous underestimate) cost nearly 10 hours of lost focus. No wonder task lists never end.
For leaders, this isn’t just about productivity. When our brains are stuck in constant context-switching: strategic decisions stall, coaching suffers, and innovation dies.
And with 58 notifications hitting before or after work hours, distraction isn’t just eroding our jobs — it’s stealing presence from our lives, too.
This chaos has been normalized. Responsiveness is treated like a badge of honor. Chronic availability is expected. We’ve confused busy with productive, reactive with responsible.
Let’s be honest: if our attention is scattered, how likely are we to lead with crispness and clarity?
Ambition
I’ve always lived by a tightly wound calendar. As an exec with a global team, meetings started early in the day, and I called my workday a “modified global” arrangement.
That’s the territory, I thought. So I sat in meeting after meeting, prepping for the next one, while Slacks, texts, and emails poured in. And for years, I believed my inability to focus was a personal failing.
It wasn’t. Once I started tracking my interruptions, it became clear: the problem wasn’t “just” my brain or burnout. It was the environment.
Slack pings, email notifications, "quick" meetings, and unexpected chats. Interruption had become the operating system.
I streamlined my calendar, but you can’t calendar-clean your way out of a culture of chaos.
The new ambition isn’t about superhuman concentration. It’s about treating attention as a finite resource. Because it is. Our focus is something to protect strategically, not deplete constantly.
Think about it: You wouldn't let someone randomly withdraw money from your bank account every few minutes. Yet that's exactly what we allow with our attention, our most valuable asset.
Smart leaders don't just manage their time. They manage their attention.
And protect their teams’ attention, too.
GO | DO
Estimated time: 10 - 15 minutes | Estimated energy: minimal
This week, use my 5-Minute Focus Check to identify distraction patterns.
Why it matters: Before you can fix distraction, you need to see it clearly.
Rate yourself 1–5 (1 = never, 5 = always):
Notifications pull me off task.
Meetings cut into my planned work blocks.
“Quick questions” derail my focus.
I interrupt myself by checking social media, news, or non-work sites
I rarely get 90 minutes of uninterrupted work.
What’s Your Focus Archetype?
The Juggler (Score: 5–10)
You’re keeping things moving, but focus slips at the edges. Too many pins in the air means you’re never fully locked in.
Boss, Interrupted (Score: 11–18)
Constant pings, quick questions, and meetings steal your clarity. You’re leading, but always in reactive mode.
Running on Overload (Score: 19–25)
Always-on expectations and nonstop demands are breaking your ability to think deeply and lead effectively. Sound the alarm and guard your calendar.
Making these immediate research-based moves builds focus muscles
![]() | Adopt The Reversed 2-Minute RuleIf an interruption will take less than 2 minutes to handle, batch it with other quick tasks during blocked "communication windows." |
![]() | Establish The Interruption ProtocolWork with your team to set clear guidelines (Team Agreements) about when interruptions are appropriate (and on what channels). You might be surprised to learn: not everything urgent is actually urgent. Defining emergency, urgent, and it can wait helps everyone understand how to communicate and when. |
![]() | Implement Focus BlocksSchedule one- to two-hour blocks for protected deep work time. Turn off notifications, close chat apps, and let your team know you're unavailable except for emergencies. |
The GO | DO goal?
Double your time for focused work, reduce your daily interruption count, and make your day a little less chaotic.
🦸♀️ You and your team deserve it.
Quick favor: forward this email to someone else to get invested in making the workplace a healthier place - starting with tech. Change will take all of us.
Get In There
📊 Subscribe to The New Ambition: subscribers get full access to my entire content vault. I add to the vault weekly, and many of the “healthy-er” work resources come directly from subscriber feedback.
🎵 Get the playlist that completely transformed my workday Over 15 hours of instrumental music scientifically designed to enhance concentration. No lyrics, optimal BPM for deep work, and battle-tested by someone whose brain loves distractions. I’ve shared this with clients, family, and friends, let me know you love it, too!
📊 The research that just might shock you into prioritizing focus: Microsoft's 2025 Work Trend Index reveals the reality we’re facing and why 80% of workers can't be effective.
➰ More quiet without cancelling all the noise Loop Engage 2 Ear Plugs are low-ish cost and made for office settings so you can get deeply into flow…even when you can’t find a desk in a quiet corner.
What's your biggest focus challenge?Which interruption source derails your deep work most often? |
It’s not you. It’s EVERYTHING. All the time. EVERYWHERE. We’re getting interrupted at home, in meetings, in the ladies’ room, on the plane. We’re interrupted before work, during work after work.
And our teams are watching how we handle interruptions. When we model healthy boundaries around focus time, we give them permission to do the same. By prioritizing depth over reactivity, we’re not just improving our own lives; we can change our organization's culture for the better.
P.S. The Lab is coming! If you're interested in getting help with defining your healthier work, SIGN UP FOR FOUNDER EARLY ACCESS to be the first to learn more and get special access.