I don't know what I want...but I know it's not this.

And the note that changed my definition of success

Hi it's Jen,

When I held my dream job at Salesforce…the SVP title, global team, reporting to the CMO, puzzles to solve…one phrase played on repeat in my head:

"I'm not sure what I want to do next... but I know it's not this."

Over and over. In meetings. During "relaxing" weekends, when all I did was secretly try to catch up. While holding what felt like a heart attack inside my chest because I didn’t know how to stop pushing through.

I should have been able to envision my way out. I was (after all) successful, ambitious, and strategic.

But every time I tried to imagine what came next, my brain just...paused. The harder I pushed for clarity, the more exhausted I felt.

So I finally did something different. I stopped trying to figure out what I wanted. And I listed what I didn’t.

In today's issue:

Read time: 6 minutes

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Ambiguity is a risk to our best-fit future.

The World Economic Forum's 2025 Future of Jobs Report found that 63% of employers name "role ambiguity" the biggest barrier to career planning (up 21% in just two years). And Harvard's research shows that when we lack future clarity, we enter "career freezing", a hyper-cautious mode that leaves us too paralyzed to move forward.

Simply put, your brain’s not broken. It's in survival mode.

When we're chronically stressed, our prefrontal cortex (the part that does big-picture thinking and future planning) essentially goes offline.

But our amygdalas? The part of the brain that detects threats and knows what to avoid? It’s on high alert and razor sharp.

Which means when we’re overwhelmed, anxious, or burned out, we might not be able to envision our ideal next chapter.

But luckily, we’re generally extremely clear on what we don’t want to tolerate anymore.

And that clarity? That's not a bug.

It’s the most valuable data we have.

Detour

I’m breaking protocol this week and talking about me. Something I don’t do a ton of, but it feels right for this edition.

Because my journey started with a comprehensive lack of clarity.

I wrote this note alone in my hotel room, on the hotel note pad, after a particularly terrible day at work. The first iteration of this note was my anti-vision. My “if this is success, what’s making it feel so terrible?”.

  • I didn’t own my time. Any of it.

  • I couldn’t truly enjoy my income, because I was too unhealthy, too stressed.

  • And I’d stopped spending time with family, friends, and hobbies, because I felt unable to experience happiness.

By identifying “what’s wrong”, I had my anti-vision. What I didn’t want. What I couldn’t keep in my life. And I flipped it. My anti-vision became my highest level vision. Time Autonomy. Wealth. Health. Happiness.

I folded the note up and put it in my wallet. It’s still there. Every day. Years later.

These four words became my filter for everything. Every opportunity. Every client conversation. Every moment when someone else’s definition of success tried to creep in.

That note reminds me: this is what success looks like to me when it doesn’t cost everything.

My terrible, very bad day sparked me furiously scribbling my anti-vision. That note didn’t give me the complete roadmap, but it set boundaries that sparked clarity.

And those boundaries helped me navigate successfully then...

And still do today.

Ambition

If you're thinking "shouldn't I be focusing on what I want, not what I don't want?", I get it. We've been taught that negative thinking holds us back.

Neuroscience tells a different story.

Research published in Biological Psychiatry and Nature confirms what every burned-out leader knows viscerally: anxiety about what's next doesn't shut down all thinking. It shuts down aspirational thinking. But it amplifies threat detection. Your ability to recognize patterns, spot red flags, and identify situations that could harm you.

That's not pessimism. That's biology giving you usable data.

And Harvard Business School's "Goals Gone Wild" research found that organizations that focus only on a positive vision end up with blind spots, unintended consequences, and cultures that suppress honest feedback.

The most effective strategic planning includes "anti-goals". Crystal clarity on what to avoid.

Translation: Knowing what you refuse to repeat isn't settling. It's strategic clarity.

(And it might be the only clarity available to you right now. That's okay. It's enough.)

One quick note: Anti-vision assumes some agency. The ability to say no, to make choices, to shift direction.

That's just not equally available to everyone. If you're constrained by visa status, caregiving responsibilities, or financial realities that limit your options, this isn't about dramatic exits.

The New Ambition is about using what we can control: how we evaluate opportunities, what we advocate for in our current roles, and where we draw boundaries to protect what matters most.

GO | DO

Estimated time: 10 - 15 minutes | Estimated energy: minimal

Your turn: The Anti-Vision Practice

You don't need a hotel room breakdown (though if that's where you are, I see you). You just need three truths to start building clarity.

Name Your “Not This”.

What are you currently tolerating that's costing you everything?

Complete this sentence three times: "I know it's not..."

Don't filter. Don't make it professional. Don't worry about whether it sounds "ambitious" enough. Just write what's true.

Some “I know it’s not…” examples:

  • 60-hour weeks

  • Environments where psychological safety is performative

  • Roles where my expertise is questioned at every turn

Flip it.

Now turn each "NOT this" into its opposite.

Shift your anti-vision into your 30,000-foot vision. What you actually need.

  • NOT 60-hour weeks → 40-ish hour weeks, the right to take “disconnected” weekends

  • NOT performative safety → Cultures where dissent and candor is welcome

  • NOT constant questioning → The autonomy to fully lean into my expertise, and grow it

Emboss it on Your Soul.

Distill your three “flipped” points into words that matter to you. Put them somewhere you'll see them. Your phone background. A note in your wallet. Your bathroom mirror.

You don't need the complete roadmap to your next chapter. You need a filter to evaluate what's in front of you.

And guardrails as you consider your “what’s next”.

And then? Make a move. Even if it's small. Even if it's messy.

Because clarity doesn't arrive before action.

Clarity comes through action.

What’s In It For All Of Us

When a leader says, "I won't work 70-hour weeks," it opens her mind to find ways to protect her team’s boundaries, too. When she says, "I refuse to repeat cultures where burnout is a badge of honor," it shifts what's acceptable.

When she builds success that doesn't destroy her health, her relationships, or her joy, she proves there's another way. Your anti-vision can shift cultures.

But first, just let it help you enjoy a moment of clarity.

The note in my wallet became The New Ambition, a new life, and opened opportunities and freedom I couldn’t have imagined on that day.

Your version can spark the first steps that change your life.

🏆️ And shows others they can, too.

Quick favor: forward this email to someone who deserves their own anti-vision.

Get In There

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When you think about your "What's Next", which is clearer right now?

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THANKS. For being a part of a future I didn’t know existed. For sharing this newsletter with others. And for sharing your ideas for what you want to see next from The New Ambition.

It’s going to take all of us to make the workplace a better place. And we’ll do it together.

P.S. Let’s connect on LinkedIn. Or if you’re ready to build your own definition of success, I help leaders and founders design systems for ambition that don’t cost everything → Book a Fit Call